# B2B Lead Generation Report

## Lead Gen Properties
Increasing the quality of leads is the top priority for 68% of B2B professionals, followed by increasing lead volume at 55%. This reversal points to a bigger trend of quality over quantity.

- **Increase lead Quality**
- Improve ability to measure and analyze: 41% Marketing Impact
- Improve marketing efficiency: 38%

## Lead Gen Challenges
59% of respondents identified generating high-quality leads as a challenge.
- Generating high-quality leads
- Converting leads into customers
- Delivering effective lead nurturing programs, researching new/expanded audiences, generating a high volume of leads
- Demonstrating impact on revenue/ROI and creating meaningful content

80% of respondents report that their efforts are only slightly or somewhat effective.
- Sourcing high-quality data/lists

## Lead Gen Effectiveness
When it comes to gauging the effectiveness of existing lead generation programs, most marketers are not satisfied.
- 59% lack of resources (staff, budget or time)
- Almost 1/4 (24%) of marketers said ‘I Don’t Know’
- Lack of sufficient insight on target audience: 42% ‘I Don’t Know’
- Limited ability to develop content
- Lack of alignment between sales and marketing: 61%

## Social Lead Gen Effectiveness
- **Overall**: 79% reported as effective, 15% reported as ineffective
- **LinkedIn**: 42% reported as effective, 29% reported as ineffective
- **Twitter**: 40% reported as effective, 40% reported as ineffective, 22% reported as effective, 48% reported as ineffective.